Complete the business periodical assignment (the article you select must be from 2018 or newer.) Select an article from Business Week, Forbes, or Wall Street Jour
Complete the business periodical assignment (the article you select must be from 2018 or newer.)
Select an article from Business Week, Forbes, or Wall Street Journal that you think describes a strategic initiative for a company in a case where a company is pursuing some type of international strategy (Chapter 7) Answer these questions above for that company and be specific.
What specific strategy was selected? Explain the difficulties in implementing the strategy or the reason managers said the strategy was selected. Based on what you know about the company, was this a good strategic move? Why?
BUAD 4980 – Online
Guidelines for Business Week Assignments
1. Using your own words, analyze a Business Week article (2018 or newer). Your answer should include all of the elements highlighted below:
A. Provide a summary analysis of the critical issues highlight in the article (preferably not more than half-page summary).
B. Answer the specific questions associated with EACH UNIT.
2. Page total: 2 pages • Format of the report content: make sure you have (1) a general title for your report
(other than the name of the news article), (2) an introduction paragraph, (3) subtitles for each topic you discuss, and (4) a conclusion segment that sum ups the discussion.
3. Formatting – Times New Romans/11 or 12 points (double-spaced)
4. Please keep the following in mind: 1. Make sure to include concepts from the readings in the textbook 2. Use own words and sentences 3. Absolutely no copying and pasting from other sources. 4. This is NOT a group project! Everyone MUST work individually since we are
working on the same article! NO collaborative work!
5. You will be evaluated for (1) writing skill-mechanics (20%), (2) content of your report —how well course materials are incorporated into the discussion of an external article
(60%), and (3) how well you followed the formatting guidelines—page limitations, fonts,
report title, subtitles, etc. (20%)
6. Here is the sample outline to follow:
1. Introduction (1 paragraph)
2. Article Summary (key highlights and challenges) (half-page)
3. Specifically answering Unit’s questions in detail
4. Conclusion
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