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MGT 650 – Presentation Content Guidelines

 

Presentation should address:

3)      Marketing strategy (Sales Forecast, Price, Promotion, and Accessibility)

4)      Production strategy (Inventory, Automation, and Capacity)

6)      Human resource & TQM – overall strategy

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MGT 650 – Oral Presentation Guidelines

Presented below are some guidelines to help improve an oral presentation.

1. The introduction should provide a preview of the presentation.

Excellent: The main issues to be covered should be clearly presented. The order of topics to be covered should demonstrate a logical flow.

Unacceptable: No clear preview of the main topics to be covered by the presentation. No clear introductory statement; rambling sentence or thought pattern; presenters not identified; jumping directly into the presentation of the main topic content.

2. The main points of the presentation should be stated clearly.

Excellent: All main points should be succinctly and clearly explained. A visual aid may be used to highlight or reinforce a key point.

Unacceptable: Main points of presentation are unrecognizable or unclear. There is no clear differentiation between main points and other general statements in the presentation. There are too many main points included in the presentation so that no statements stand out as being more important than others.

3. Main points should be supported by adequate evidence or reasoning.

Excellent: Each main point should be supported by credible evidence or logical reasoning. Any assumptions underlying the logic of your position should be clearly stated. Visual aids (e.g., chart, diagram, bullet list) may help to clearly present data or establish a clear link between data or observations and inferences or consequences based upon such data or observations.

Unacceptable: Unsubstantiated conclusions or recommendations should be avoided. Avoid using faulty or inconsistent logic between group members where multiple presenters participate. Don’t fail to clearly articulate key underlying assumptions. Any failure to use appropriate visual aids to present supporting data.

4. Main points should be organized in a logical manner.

Excellent: There must be a logical progression (flow) of main points during the presentation. Main points should be presented in an order which leads to a logical conclusion. Events should be discussed in a logical sequence (e.g., chronologically).

Unacceptable: No logical progression (flow) to the presentation of main points. Using a haphazard order to present the main points of the presentation.

5. Vocal delivery should vary rate, pitch, and volume of speech appropriately.

Excellent: Vary the rate (pace), pitch, and volume of speech for emphasis or to enhance audience’s interest. Maintain a good energy level during the presentation. Speech should be clearly audible in the video presentation. Try to use an engaging conversational tone.

Unacceptable: Use of a monotone, flat, uninspired delivery that is inaudible to the listener. Presentation marred by distractions or technical/sound issues (e.g., prolonged gaps between sentences, background noises, etc.). Speaking too rapidly for audience comprehension.

6. Articulate all words clearly.

Excellent: Words used should be easily understood by the audience. Use correct word pronunciation and grammar. Words should be spoken in a confident manner. Clarify or adjust wording as you proceed to ensure audience understanding of your intended message.

Unacceptable: Mispronunciation of words. Use slang or unprofessional wording. A failure to be aware of the audience’s ability to understand spoken words.

7. Visual aids should be well-prepared to communicate relevant information.

Excellent: Ensure visual aids contain no spelling or grammar errors. Use a readable font size so the material on the screen is easily viewable. Visual aids should be presented at appropriate points and in proper sequence to enhance the presentation. Be familiar with the operation of all hardware and software components used in the presentation. Select background designs or colors to accentuate or enhance the content material being presented. Ensure smooth slide transitions during the presentation.

Unacceptable: Overuse of graphic images, animations, or sounds producing a cluttered or confusing look or sound. Spelling or grammar errors. Equipment problems caused by unfamiliarity with the operation of hardware or software components used in the presentation. Use of a background design or colors which distract the audience’s attention from the content and meaning of material being presented. Use of choppy or faulty slide transitions during the presentation. Use of visual aids at inappropriate times or presenting visual aids out of proper sequence.

10. The presentation should be concluded definitively.

Excellent: Make a memorable final statement that helps to maintain audience interest to the end. The closing statement should clearly convey the finality of the presentation.

Unacceptable: Avoid abruptly ending the presentation. Avoid just fading out at the end of a presentation. Avoid using an unremarkable final statement (not decisive or memorable).

11. Adhere to the specified time limit for the presentation.

Excellent: Complete the presentation within a reasonable range for the allotted time period. The expected duration of the presentation is 15 to 20 minutes. This will likely require one or more practice runs to establish the time required to make the presentation. Make necessary adjustments in the content or format of the presentation to achieve the desired length of presentation.

Unacceptable: Using less than 75% of the minimum time (i.e., anything less than around 11 minutes) or going over 2 minutes beyond the maximum time (i.e., anything more than 22 minutes) allotted to complete the presentation. The minimum time limit for your presentation is 15 minutes. The maximum time limit is 20 minutes.

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